In this day and age, one effective way of creating customer engagement is for a business to have a thriving online community. The truth of the matter is that while membership in real-life, in-person social groups, clubs, and societies has been on the decline, there is a surge in the growth of digital communities. It is likely and it appears to be the norm that a group of people seated in the same lounge will rather connect and engage with others across the globe on their mobile devices than to be in conversation with one another. What brings people together now may not be physical proximity, but rather shared interests.
According to Chris Beer, there must be good reasons why Internet users have in recent years been moving away from broadcasting themselves to posting content that have community at its very heart. Arguably, our sense of community is still alive. What has changed is the medium of engagement. Users share their experiences, product knowledge, and feedback. Marketers also use such platforms to keep track of consumers’ changing expectations, help them to feel involved, and deepen brand-consumer relationships.
YourKnow like other collaboration apps help organizations to have a congregation of clients and customers who in a bid to providing feedback also create a lot of content and metadata. These can be aggregated, analyzed, and evaluated for organizational efficiency. It’s a known fact that customers spend more after joining a company’s online community. Customized social communities tend to inure more to the benefit of businesses than regular third party social networks. It’s this service that Yourknow provides as a B2B and B2C enterprise which makes it unique. It is not just a third party network but a social productivity platform in the truest sense of the expression.
YourKnow is a content creation site where the written word is the end product. It’s where your customers can create relevant user-generated content and discuss same. Business leaders can moderate these discussions. Any content created may be shared for the benefit of all group members or invitees only. The file permissions functionality built into the group feature allows Admins to have control over what gets shared and with whom.