Digital Community

In this day and age, one effective way of creating customer engagement is for a business to have a thriving online community. The truth of the matter is that while membership in real-life, in-person social groups, clubs, and societies has been on the decline, there is a surge in the growth of digital communities. It is likely and it appears to be the norm that a group of people seated in the same lounge will rather connect and engage with others across the globe on their mobile devices than to be in conversation with one another. What brings people together now may not be physical proximity, but rather shared interests.

According to Chris Beer, there must be good reasons why Internet users have in recent years been moving away from broadcasting themselves to posting content that have community at its very heart. Arguably, our sense of community is still alive. What has changed is the medium of engagement. Users share their experiences, product knowledge, and feedback. Marketers also use such platforms to keep track of consumers’ changing expectations, help them to feel involved, and deepen brand-consumer relationships.  

YourKnow like other collaboration apps help organizations to have a congregation of clients and customers who in a bid to providing feedback also create a lot of content and metadata. These can be aggregated, analyzed, and evaluated for organizational efficiency. It’s a known fact that customers spend more after joining a company’s online community. Customized social communities tend to inure more to the benefit of businesses than regular third party social networks. It’s this service that Yourknow provides as a B2B and B2C enterprise which makes it unique. It is not just a third party network but a social productivity platform in the truest sense of the expression.

YourKnow is a content creation site where the written word is the end product. It’s where your customers can create relevant user-generated content and discuss same. Business leaders can moderate these discussions. Any content created may be shared for the benefit of all group members or invitees only. The file permissions functionality built into the group feature allows Admins to have control over what gets shared and with whom. 

Digital community is just one of many ways YourKnow is making it easy for you to use this platform in your daily life. Visit YourKnow today and register to become a user for life.

Social Productivity

In my quest to empower myself and others, I seek collaboration. One cannot underestimate the power of human interactions especially those of persons with a modicum of shared beliefs, mission, and passion. According to Ross Mayfield, Social Productivity is getting things done yourself and largely with other people. It is the combination of Personal Productivity and Collaboration that empowers people.

We have come to appreciate the essence of Personal Productivity apps like calendar, notes and many others that allow you to work across devices. Although they are very useful, you essentially have to draft or write something and message same to someone. The opportunity to connect and even think with people in real time as and when ideas pop up is curtailed.  

At YourKnow, we have created something different. We have given real meaning to Social Productivity consistent with the demands and exigencies of this age. Why must you only seek to be personally productive when you can create content together with the added features of chat and instant messaging and the choice to publish in our library for the good of humanity?  

This is just one of the many ways YourKnow is making it easy for you to connect with the world in your daily life. Visit YourKnow today and register to become a user for life.

The Sharing Economy

We have been told that sharing is a relic of pre-modern societies. It’s the hallmark of communal, egalitarian systems where the mantra “sharing is caring” finds its truest expression and meaning. The Sharing Economy is now upon us. People and organizations are creating markets in sharing by facilitating exchanges. The Sharing Economy is destabilizing traditional businesses. Paz Gómez in a published article “How the Sharing Economy Liberates Us” posits that the collaborative economy makes good use of the communications technology we have in this 21st century to gain competitive advantage. This has been responsible for the respective success stories of Uber, Cabify, Airbnb, and many others.

YourKnow is the platform that responds to the spontaneity of the human spirit. It facilitates the cultivation of minds. It encourages the sharing of intellect. There is no feature accentuating sharing and real time collaboration more than YourKnow’s “passing the pen”. Group members can interactively work together and make edits in the same document in real time and pass the pen back and forth as each member makes edits or additions to the document.

As a registered user who is a member of a collaboration group, you can schedule a live online event with other group members. From the landing page, put your cursor on Collaborations and in the drop-down menu select Groups Membership. You will see all the groups that you belong. Choose a group and use the Events/Calendar tab to schedule and invite others. The invitees will then receive notification alerts.     

Adding an Event
Adding an Event

The organizer must start the event at the scheduled time and that will open the writing pad and a chatroom for instant messaging. The invitees can work together in the writing pad by passing the pen between or among them.

Writing Pad
Writing Pad

Sharing is just one of the many ways YourKnow is making it easy for you to use this platform in your daily life. Visit YourKnow today and register to become a user for life.

Civility and Collaboration

A couple of weeks ago (9/26/19), in the midst of all the impeachment inquiry, there was a Congressional committee hearing on opportunities for increased civility and collaboration in Congress. There is no argument over the fact that in every human institution and endeavor, collaboration between and among parties is key. We use collaboration to build trust, confidence, and influence.  In the Congressional hearing, George Mason University associate professor Jennifer Victor suggested that to fight polarization, the House can develop an internal Facebook-like platform to facilitate interactions.

Years ago, in graduate school, I learned something that has stayed with me since. People always talk about making compromises in life in order to forge ahead. When you compromise, both sides give up something in order to get most of what they want. However, when you collaborate, both sides only add to the final product making it a win-win for everyone involved.      

YourKnow was created to bring people together to collaborate, cultivate minds, and to share.  We have gone to great lengths to determine the ideal collaboration features necessary to facilitate healthy working groups.  It is this mix of features that allow for civility and collaboration during public discourse and a desire to build something greater together than could be built alone. As a registered user or publisher, you have the ability to create new groups that are either public or private depending on how you plan to collaborate.  From the landing page, click on the Collaborations menu item and then click on Create Group.  Once your new group is created, invite other users who share your passion.

Create a group
Create a Group

The other features within the Collaboration menu are:

  • Group Membership – shows a list of all the groups that you are currently a member
  • Search Groups – provides a full list of all created groups and there is a search tool to use
  • Group Rules are the rules of engagement for either private or public groups      

Collaboration is just one of the many ways YourKnow is making it easy for you to use this platform in your daily life.  Visit YourKnow today and register to become a user for life.